What does your packaging say about your company?

• Capture your audience’s attention: your packaging needs to stand out from the crowd and be noticeable amongst the many other competing products. Within an instant, your potential customer needs to understand what the product is, what makes it different and the reason they should buy it above all other products. Consider what makes your product unique and weave this into the design.

• Colour is key: colour is an emotive concept and will make consumers feel a certain way, whether that’s sad, happy, energised or angry – does the emotion correspond with the way you want your product to make customers feel? Your chosen colours also need to work well together. Use the colour wheel to help you select colours that are next to each other and complementing, or on opposite sides and therefore contrasting.

• Images can give your packaging extra oomph: if you do decide to use images on your packaging, they need to be high-quality, clear as to what they’re portraying and in line with your brand. If photography and design aren’t your strengths, then seek the help of professionals, such as the skilled team at evokeu which includes photographers and graphic designers.

• The materials matter: you need to think about the look and feel of the materials, as the packaging will often be a potential customer’s first physical interaction with your product. Figure out how strong your materials must be, how long you need the packaging to last and do you need it to protect the product. Finally, as sustainability is a key priority for many consumers, give careful thought to the lifecycle of your packaging and its ability to be recycled and reused.

To read the full article and other pieces by the evokeu team, visit https://www.brainzmagazine.com/search?q=evokeu

If you need support with the design and creation of your packaging, speak to us today on 01895 474 752 or contact@evokeu.com